Case Study 4: Boosting Fence Painting Leads During Peak Summer
Goal: Generate leads for fence painting and restoration services during the busy summer months.
Campaign Results:
Leads Generated: 76
Total Ad Spend: $2,193
Cost Per Lead: $28.86
Impressions: 94,500
Reach: 35,200
Unique Clicks: 2,900
CPC (Cost Per Click): $0.76
This campaign highlighted the benefits of protecting fences from summer heat and weathering. It generated 76 leads with an average project value of $3,200, bringing in $243,200 in potential revenue. The client loved how the campaign aligned with their seasonal goals and drove consistent business throughout the summer.
Name: Linda Thompson
Profile: A family-owned painting business owner who specializes in fence and deck painting and staining. Linda wanted to maximize her revenue during the summer months but wasn’t sure how to reach homeowners in need of her services.
Story:
Linda knew her niche was perfect for the summer season, but she needed a way to stand out from competitors. We helped her craft a campaign that showcased stunning before-and-after photos of her work and emphasized the long-term benefits of staining. The campaign generated 80 leads, giving Linda a steady stream of high-value projects throughout the summer. By the end of the season, she had not only surpassed her revenue goals but also built lasting relationships with clients who booked additional services.