Case Study 5: Attracting New Homeowner Leads for Interior Painting

Goal: Target new homeowners in need of professional interior painting services.

Campaign Results:

  • Leads Generated: 122

  • Total Ad Spend: $3,355

  • Cost Per Lead: $27.50

  • Impressions: 150,200

  • Reach: 49,000

  • Unique Clicks: 3,950

  • CPC (Cost Per Click): $0.85

By using advanced targeting features, this campaign focused on first-time homebuyers moving into older homes. With 122 leads generated and an average project size of $4,000, the client saw a total revenue potential of $488,000. The campaign successfully positioned their business as the go-to solution for new homeowners.

Name: Emily and Mark Roberts
Profile: A husband-and-wife painting duo specializing in helping new homeowners personalize their spaces. They wanted to expand their client base by targeting first-time homebuyers in their area.

Story:
Emily and Mark were looking for a way to tap into the growing market of new homeowners. They partnered with us to create a targeted campaign that spoke directly to this audience, focusing on the excitement and challenges of moving into a new home. The campaign brought in 120 leads, filling their schedule with interior painting projects that averaged $4,000 per job. Emily and Mark were so pleased with the results that they’ve since used our services to expand into exterior work as well.

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Case Study 4