Case Study 5: Attracting New Homeowner Leads for Interior Painting
Goal: Target new homeowners in need of professional interior painting services.
Campaign Results:
Leads Generated: 122
Total Ad Spend: $3,355
Cost Per Lead: $27.50
Impressions: 150,200
Reach: 49,000
Unique Clicks: 3,950
CPC (Cost Per Click): $0.85
By using advanced targeting features, this campaign focused on first-time homebuyers moving into older homes. With 122 leads generated and an average project size of $4,000, the client saw a total revenue potential of $488,000. The campaign successfully positioned their business as the go-to solution for new homeowners.
Name: Emily and Mark Roberts
Profile: A husband-and-wife painting duo specializing in helping new homeowners personalize their spaces. They wanted to expand their client base by targeting first-time homebuyers in their area.
Story:
Emily and Mark were looking for a way to tap into the growing market of new homeowners. They partnered with us to create a targeted campaign that spoke directly to this audience, focusing on the excitement and challenges of moving into a new home. The campaign brought in 120 leads, filling their schedule with interior painting projects that averaged $4,000 per job. Emily and Mark were so pleased with the results that they’ve since used our services to expand into exterior work as well.