Case Study 2: Filling the Calendar for Interior Painting During Winter
Goal: Generate consistent leads for an interior painting company during the slower winter months.
Campaign Results:
Leads Generated: 67
Total Ad Spend: $2,004
Cost Per Lead: $29.91
Impressions: 108,000
Reach: 39,500
Unique Clicks: 2,450
CPC (Cost Per Click): $0.82
By targeting homeowners preparing their homes for the holidays and offering a "Winter Refresh" discount, this campaign brought in 67 leads. The average project size of $3,000 created a pipeline worth $201,000 in potential revenue. The client was thrilled to keep their team productive during the traditionally slower season.
Name: Beth Carter
Profile: The owner of a small painting business that focuses on interior painting projects. Beth struggled to keep her business thriving during the slower winter months when demand for interior work typically dipped.
Story:
Beth was skeptical at first but knew she needed a creative solution to avoid the slow season slump. After discussing her goals, we launched a targeted "Winter Refresh" campaign that highlighted the value of sprucing up interiors during the colder months. The campaign generated 87 leads, helping Beth secure enough projects to stay busy throughout the winter. She was thrilled not only with the volume of leads but also with the quality, as many clients booked larger jobs that included multiple rooms.