Case Study 1: Exterior Painting Leads That Filled the Calendar
Goal: Generate high-quality leads for an exterior painting company during peak season.
Campaign Results:
Leads Generated: 110
Total Ad Spend: $3,300
Cost Per Lead: $30.00
Impressions: 155,000
Reach: 50,000
Unique Clicks: 4,500
CPC (Cost Per Click): $0.73
This campaign targeted homeowners in specific neighborhoods looking to improve their curb appeal. With an average job value of $3,500, the campaign brought in over $385,000 in potential revenue for the client. The 10.6x ROAS showed the power of localized, strategic Facebook ads.
Client: Mark Jensen
Mark runs a family-owned exterior painting business specializing in transforming homes with curb appeal makeovers. While his team delivers top-notch results, Mark wanted to maximize his busy season with high-quality leads that would fill his calendar.
Working Together:
We designed a hyper-local ad campaign targeting neighborhoods with older homes in need of a fresh coat of paint. The campaign generated 110 leads at a cost per lead of $30, with $385,000 in potential revenue. Mark appreciated how the strategy allowed his team to focus on high-value jobs, resulting in a 10.6x ROAS that exceeded expectations.